Homies
Homies
Homies offered good food and a clean dining experience, yet the business was experiencing limited sales growth. The product performed well, and existing customers were satisfied, but the brand lacked a distinct identity that could drive sales, recognition and word of mouth growth.
Homies offered good food and a clean dining experience, yet the business was experiencing limited sales growth. The product performed well, and existing customers were satisfied, but the brand lacked a distinct identity that could drive sales, recognition and word of mouth growth.
Industry
Food
Year
2026
Category
Branding
The problem
The problem
The issue was not operational. It was brand differentiation. Without a defined visual system or positioning, the restaurant could not build memorability in a competitive fast food market where identity drives conversation and repeat recall.
The issue was not operational. It was brand differentiation. Without a defined visual system or positioning, the restaurant could not build memorability in a competitive fast food market where identity drives conversation and repeat recall.
The problem
The issue was not operational. It was brand differentiation. Without a defined visual system or positioning, the restaurant could not build memorability in a competitive fast food market where identity drives conversation and repeat recall.
Solution
Solution
To tackle this challenge, I led a brand discovery and competitor audit, then crafted a unified brand identity system that boosted recognition, strengthened recall, and ensured a consistent presence across both physical and digital touchpoints. These efforts helped Homies achieve a 22% increase in sales within 6 months.
To tackle this challenge, I led a brand discovery and competitor audit, then crafted a unified brand identity system that boosted recognition, strengthened recall, and ensured a consistent presence across both physical and digital touchpoints. These efforts helped Homies achieve a 22% increase in sales within 6 months.
Solution
To tackle this challenge, I led a brand discovery and competitor audit, then crafted a unified brand identity system that boosted recognition, strengthened recall, and ensured a consistent presence across both physical and digital touchpoints. These efforts helped Homies achieve a 22% increase in sales within 6 months.
More Works More Works
More Works More Works
©2026 Umar DESIGN
GO BACK TO TOP