LUMINA BAY
LUMINA BAY
Luxury hospitality brand required a premium visual system to support marketing campaigns and improve bookings.
Luxury hospitality brand required a premium visual system to support marketing campaigns and improve bookings.
Industry
hotel
Year
2025
Category
Strategy & Design
Core Challenges
Core Challenges
The Brand was facing Visual inconsistency across promotional materials, Low click through rate on booking campaigns and disconnected brand hierarchy.
The Brand was facing Visual inconsistency across promotional materials, Low click through rate on booking campaigns and disconnected brand hierarchy.
Core Challenges
The Brand was facing Visual inconsistency across promotional materials, Low click through rate on booking campaigns and disconnected brand hierarchy.
The Outcome
The Outcome
I began by conducting a comprehensive visual audit of hospitality competitors, identifying opportunities to position Lumina Bay as a premium brand. Based on this, I defined a sophisticated color palette and typography system, and designed bespoke hotel amenities along with customized stationery to elevate the guest experience.
Improved visual inconsistency and strengthened brand hierarchy. These enhancements contributed to a 28% increase in direct bookings, strengthened brand perception, and created memorable touchpoints that resonated with luxury-seeking guests.
I began by conducting a comprehensive visual audit of hospitality competitors, identifying opportunities to position Lumina Bay as a premium brand. Based on this, I defined a sophisticated color palette and typography system, and designed bespoke hotel amenities along with customized stationery to elevate the guest experience.
Improved visual inconsistency and strengthened brand hierarchy. These enhancements contributed to a 28% increase in direct bookings, strengthened brand perception, and created memorable touchpoints that resonated with luxury-seeking guests.
The Outcome
I began by conducting a comprehensive visual audit of hospitality competitors, identifying opportunities to position Lumina Bay as a premium brand. Based on this, I defined a sophisticated color palette and typography system, and designed bespoke hotel amenities along with customized stationery to elevate the guest experience.
Improved visual inconsistency and strengthened brand hierarchy. These enhancements contributed to a 28% increase in direct bookings, strengthened brand perception, and created memorable touchpoints that resonated with luxury-seeking guests.
More Works More Works
More Works More Works
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